speaker
Drazen Mandic
Performance and AI Innovation Enthusiast,
Hamburger Sparkasse AG
How a bank optimizes marketing holistically across 27 systems with Big Data and Analytic AI
With over a decade of experience in digital marketing, I’ve mastered the art of developing and executing performance-driven strategies that deliver results. However, my true passion lies in the transformative potential of Artificial Intelligence. I am committed to exploring and integrating AI innovations to revolutionize the future of ecommerce and performance marketing, creating smarter, data-driven solutions that elevate customer experiences and set new industry standards.