The Revolution of Creativity: How Generative AI is Changing Marketing and Digital Experiences

Generative AI is transforming the landscape of creativity and marketing like never before. In this keynote address, Hartmut Koenig, CTO of Adobe Central Europe, will delve into how this technological advancement is democratizing creative opportunities and setting new standards for professionals in the field. He will explore the imminent shift towards hyper-personalized digital experiences and underscore the importance of maintaining a human touch in our increasingly automated world. Join us to discover the future of creativity in the age of AI.