Gen.AI boosts customer experience for enterprises: Impactful, Effortless, Compliant.

The digital transformation of retail is facing the challenge of not only improving the search and presentation of products, but also understanding and meeting the individual needs of customers - a service that was previously the preserve of brick-and-mortar retailers. Switzerland's leading DIY retail chain has bridged this gap with advanced AI technology that provides customers with similar personalized advice online as an experienced sales assistant would in-store.

This innovative GenAI solution hyperpersonalizes the interaction with the customer and redefines the customer journey. This not only significantly increased the conversion rate, but also created a deep understanding of cross-selling. Let’s dive into the business and technical requirements needed to implement the AI solution and demonstrate how this technology helped increase revenue per user by 220% and average basket size by 20%. That development is critical to bridging the advice gap between online and offline retail experiences and has reshaped the way customers shop online.