Building Trust in AI: Enhancing Brand Value in Safety-Critical Sectors

"In an era where AI integration is pivotal in critical sectors like healthcare, automotive, and industry, ensuring both AI Safety and Security Assurance is not just a technical necessity but a strategic imperative for brand equity and value. Trustworthy and secure AI systems foster consumer trust, protect sensitive data, and reinforce a brand's reputation, positively impacting market positioning and long-term profitability.

This presentation delves into the significance of AI safety and security, in alignment with the new EU AI Act, as a cornerstone for maintaining the integrity, reliability, and protection of AI applications. Attendees will gain valuable insights into the importance of creating AI systems that are not only effective but also secure, transparent and ethical, ultimately leading to safer and more resilient applications across various industries. We will analyze real-world examples from the medical and automotive industries, illustrating the practical steps to achieve AI Assurance, identify Security vulnaribilities, and safeguard brand reputation and consumer trust.

By focusing on the intersection of AI safety, security, and brand integrity, this keynote provides product, marketing, and security decision makers with critical insights on leveraging trustworthy and secure AI to protect their investments, systems, and consumers."