Simon Betsch

Simon Betsch is Managing Partner and CEO at KMS TEAM. He combines strategic foresight with creative thinking to develop pioneering solutions that help companies unlock their full potential. His focus is on relevant and actionable positioning concepts for 21st-century brands—making people, businesses, and brands distinctively attractive. Working in interdisciplinary teams at KMS TEAM and alongside his clients, he creates meaningful customer experiences that leave a lasting impact and inspire. For Simon, brand management is more than just differentiation—it serves as an integrative anchor that connects customers and companies through shared identification, forming the foundation for sustainable, future-proof relationships. He has guided numerous companies toward successful brand management, including Audi, BMW Motorrad, Canyon Bicycles, JINS, Miele, Volkswagen, ZEISS, and Zürcher Kantonalbank.