From Product to Platform: How Taxfix Is shaping AI-Driven Finance

Generative AI is not just reshaping digital business models, it is redefining how consumers access and manage their finances. Taxfix is at the forefront of this shift, evolving from a tax solution into an AI-driven financial platform for consumers, freelancers and small businesses.

In this fireside chat, Martin Ott will share how Taxfix is building AI into its products, operations and go-to-market strategy to unlock entirely new user experiences and growth opportunities. The conversation will highlight how the company combines deep regulatory expertise with cutting-edge AI to set new standards for trust, simplicity and financial empowerment.

It will also explore what AI-first leadership looks like in practice -from rethinking organizational design and talent to embedding AI into everyday decision-making and company culture.