Data und AI at Scale: Unlocking Innovation for the BMW Group

In an era where data and AI are redefining how industries innovate, collaborate, and compete, organisations face a critical challenge: scaling these technologies across complex ecosystems. From decentralised data exchange to AI-driven process automation, the ability to harness data at scale is becoming a decisive factor for sustainable growth and operational excellence.

This session will explore how data is orchestrated within the BMW Group—including secure data sharing across our BMW Group ecosystem, powering intelligent workflows, and serving as the foundation for scalable AI use cases. Through the holistic data architecture and dedicated platforms, the BMW Group demonstrates how data unlocks innovation and serves as the key enabler for AI transformation within the organisation.