AI Everywhere, Impact Nowhere. What Now?

Many companies are currently optimizing their token budgets while still having a fax machine in the hallway. AI has arrived in Germany. Yet for most organizations, measurable business impact remains elusive.

This is not a technology problem. It is a leadership problem.

Kenza Ait Si Abbou explains why AI transformation fails when it is delegated rather than led — and what companies need to do differently today to make the leap from simply using AI to creating real business impact.